Love Crave
HONEYMOON CAMPAIGN
Honey Moon is a strategically driven campaign for Love Crave, created to expand the brand’s emotional and cultural positioning around modern intimacy. The concept introduces seven distinct couple archetypes, each designed to reflect a different relationship fantasy, dynamic, or desire—allowing the brand to speak to multiple audience identities within a cohesive visual system.
From concept through execution, the campaign was built as a modular storytelling framework, balancing aspiration and relatability while reinforcing Love Crave’s core values through narrative, tone, and visual consistency.
